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Unlock the full potential of your AI startup with Navigating the AI Frontier: Wardley Mapping for Startups. This podcast empowers founders, executives, and strategists to chart a clear course through the complex and rapidly evolving landscape of AI, with a special focus on generative AI. Discover how to leverage Wardley Mapping, a powerful strategic tool, to identify opportunities, mitigate risks, and stay ahead of the competition. Hosted by Mark and Tom, each episode provides a comprehensive roadmap for success in the AI-driven future. Learn how to craft a robust business model, build high-performing teams, and tackle technical challenges, all while navigating the ethical and regulatory hurdles of the AI space. With actionable strategies and real-world insights, you’ll master the art of strategic thinking, ensuring your startup not only survives but thrives in this dynamic ecosystem. Don’t just ride the AI wave—learn to navigate it with precision and foresight. Your journey to building a resilient, innovative, and ethically sound AI startup starts here!
Episodes

Thursday Jul 03, 2025
#023 - Anticipating Market Change with Wardley Mapping
Thursday Jul 03, 2025
Thursday Jul 03, 2025
We discuss Wardley Mapping as a strategic framework for understanding and navigating market and organisational change, particularly within the public sector. We explain that traditional strategic approaches often fail due to reliance on simplistic narratives or overly complex, unusable analyses, leading to a state of strategic paralysis.
In contrast, Wardley Mapping provides a visual, shared language by anchoring strategy to user needs, positioning components in a value chain, and depicting their evolution from novel 'Genesis' to industrialised 'Utility'. The sources highlight predictable climatic patterns like 'Everything Evolves', 'Characteristics Change', 'No Choice on Evolution' (the Red Queen effect), 'Past Success Breeds Inertia', 'Punctuated Equilibrium', and 'Efficiency Enables Innovation', which drive this evolution.
By understanding these patterns, organisations can anticipate disruptions, identify opportunities, adapt management practices, and make informed strategic choices, fostering a continuous cycle of learning and action rather than relying on static plans or being victims of unforeseen change.
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